First Half: Jan 9 – Feb 24, 2017
Lessons 1-5
Midterm grades are posted to myWSU by March 1

Second Half: Feb 27 – April 28, 2017
Lessons 6-9
Final grades are posted to myWSU by May 9


Quick Links to Lecture & Workshop Materials

Lesson 1: Jan 9-13 Lesson 2: Jan 16-20 Lesson 3: Jan 23 - Feb 3 Lesson 4: Feb 6-17
Lesson 5: Feb 20-24 Lesson 6: Feb 27 - Mar 10 Spring Break Mar 13-17 Lesson 7: Mar 20-31
Lesson 8: Apr 3-14 Lesson 9: Apr 17-21 Dead Week: Apr 24 & 26 Finals Week: May 1-5

Quick Links to Assignment Description Pages

Lesson Assignment Title Individual vs. Team Points Due Date

LESSON ONE: Course Overview

W1: Jan 9, 11, 13

 

Read Chapter 1 and complete tasks at the end of each subchapter Individual 10 Jan 23
Complete Passion Project/Team Placement questionnaire Individual 5 Jan 16
Informal, small teams discussion with stand-up report on the topic: Great past digital campaigns Individual n/a n/a

LESSON TWO: Digital Marketing as a Career and Forming Teams

W2: Jan 16, 18, 20
(Jan 16 is holiday)

 

Read Chapter 2 and complete tasks at the end of each subchapter Individual 10 Jan 23
Complete group dynamics questionnaire including reflections on past group projects and personal performance Individual 5 Jan 23
Gmail Setup: Team email and Google Docs Team 5 Jan 23
Team Orientation Team 10 Jan 23

LESSON THREE: Intro to Integrated Marketing Communication and establishing Passion Project Foundation

W3: Jan 23, 25, 27

W4: Jan 30, Feb 1, 3

Read Chapter 3 and complete tasks at the end of each subchapter Individual 15 Jan 30
Create an audience persona for your project using Xtensio Individual 15 Jan 30
Complete Team Check-in #1 (peer review) Individual 10 Feb 6
Send out team survey to friends and family via personal social channels to get feedback on your passion project concepts Individual n/a Feb 6
IDMP Phase 1 Team 25 Feb 6

LESSON FOUR: Intro to Digital Marketing and Communications

W5: Feb 6, 8, 10

W6: Feb 13, 15, 17

 

Read Chapter 4.0-4.3 and complete tasks at the end of each subchapter Individual 5 Feb 13
Write up your Personal Bio for your project’s “Our Team” page Individual 10 Feb 20
Presentation #1 Team 20 Feb 17
IDMP Phase 2 Team 25 Feb 20
Initial Setup of Website Team 25 Feb 20
Initial setup of project Facebook page Team 15 Feb 20
Initial setup of project Instagram page Team 15 Feb 20
Blog, Facebook and Instagram posts Team 30 Feb 20

LESSON FIVE:  Intro to Web Metrics, SEO and Facebook Insights

W7: Feb 20, 22, 24
(Feb 20 is holiday)

Read Chapter 5.0-5.3 and complete tasks at the end of each subchapter Individual 7 Feb 27
Website SEO Team 15 Feb 27
Initial Google Analytics setup Team 10 Feb 27
Blog, Facebook and Instagram posts Team 25 Feb 27

LESSON SIX: Digital Marketing Campaigns

W8: Feb 27, Mar 1, 3

W9: Mar 6, 8, 10

 

Read Chapter 4.4-4.7 and complete tasks at the end of each subchapter Individual 8 Mar 6
Read Chapter 6 and complete tasks at the end of each subchapter Individual 12 Mar 13
Complete Team Check-in #2 (peer review) Team 10 Mar 13
Presentation #2 Team 20 Mar 10
More with Google Analytics – setting up campaign goals Team 17 Mar 13
IDMP Phase 3 Team 25 Mar 13
Blog, Facebook and Instagram posts Team 50 Mar 6 and Mar 13

LESSON SEVEN: Campaign #1 Implementation, Tracking & Metrics

W10: Mar 20, 22, 24

W11: Mar 27, 29, 31

 

Read Chapter 5.4-5.7 and complete tasks at the end of each subchapter Individual 7 Mar 27
Read Chapter 7 and complete tasks at the end of each subchapter Individual 12 Apr 3
FB Ad #1 Team 15 Mar 24
FB Ad #2 Team 15 Apr 3
Email #1 Team 20 Mar 27
Email #2 Team 20 Apr 3
Blog, Facebook and Instagram posts Team 50 Mar 27 and Apr 3

LESSON EIGHT: Campaign #2 Implementation, Tracking & Metrics

W12: Apr 3, 5, 7

W13: Apr 10, 12, 14

Read Chapter 8 and complete tasks at the end of each subchapter Individual 12 Apr 17
Complete Final Team Check-in #3 (peer review) Individual 10 Apr 17
IDMP Phase 4 Team 25 Apr 10
FB Ad #3 Team 15 Apr 10
FB Ad #4 Team 15 Apr 17
Email #3 Team 20 Apr 10
Email #4 Team 20 Apr 17
Blog, Facebook and Instagram posts Team 50 Apr 10 and Apr 17

LESSON NINE:  Prepping for Final Presentation and IDMP

W14: Apr 17, 19, 21

IDMP Phase 5 Team 25 Apr 24
Blog, Facebook and Instagram posts Team 15 Apr 24

DEAD WEEK: Final Presentation Week

Apr 24 and 26

 

Final Presentation: Campaigns Showcase and Course Reflections Team 30 Apr 28
IDMP Phase 6: Final Integrated Digital Marketing Plan Team 50 Apr 28
ATTENDANCE & PARTICIPATION 40 graded sessions   (3 pts/session) Individual 120 various
  Total Points   1000  

 

“The course design was great. The structure allowed for ample team work and guided us through the campaign rather than throwing us into the wind.” - former 310 student

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