Course Resources for Students

Course blog (CooneyClasses.com:  assignments, schedule, related materials)

Blackboard Learn: grades and dropboxes for assignments

myWSU: Roster and enrollment status, midterm grades, final grades

 


Instructor

Chris Cooney
Clinical Assistant Professor

Office: MURROW 207 
Office Hours: By appointment
Phone: (509) 335-5452
Email: chris.cooney@wsu.edu

Course Objectives

Introduce students to advanced writing techniques used in advertising and marketing campaigns in multiple platforms and media  – improving upon foundational skills already learned in COM 210 and other courses

Reinforce the basics of audience definition and targeting;

Teach students how to write for a variety of assignments typically given to marketing practitioners;

Teach best practices for generating written work in a professional marketing or advertising setting – understanding fundamentals around messaging, research, outlining and drafting copy;

Introduce guidelines for working with clients, developing copy platforms, presenting creative briefs and finished creative materials.


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