First Half: Jan 9 – Feb 24, 2017
Lessons 1-3
Midterm grades are posted to myWSU by March 1

Second Half: Feb 27 – April 28, 2017
Lessons 4-6
Final grades are posted to myWSU by May 9


Quick Links to Lecture & Workshop Materials

Lesson 1: Jan 9-20 Lesson 2: Jan 23 - Feb 3 Lesson 3: Feb 6-24 Lesson 4: Feb 27 - Mar 10
Spring Break Mar 13-17 Lesson 5: Mar 20-31 Lesson 6: Apr 3-21 Dead Week: Apr 24 & 26

Assignment Description Page Quick Links

 Lesson Category Assignment Points Due Date
LESSON ONE:
PR in a Digital WorldW1: Jan 9, 11, 13

W2: Jan 16, 18, 20 (Jan 16 is holiday)

 

Practice Activity PA1: Blog Planning 15 Jan 18
Practice Activity PA2: Great Storytellers 15 Jan 23
L1 Mini Project Initial setup of your personal blog including About Me, About My Blog, My Blog Posts, Contact pages and social media links 25 Jan 23
Blog Post BP1: Welcome to my Blog 10 Jan 23
Blog Post BP2: A Profile of… [insert name of your blog subject area] 10  Jan 23
LESSON TWO:
Digital CommunicationsW3: Jan 23, 25, 27

W4: Jan 30, Feb 1, 3

 

Practice Activity PA3: Search Engine Optimization (SEO) 15 Jan 30
Blog Post BP3: 10 Things you Probably Don’t Know About Me (or About [insert subject area) 10 Jan 30
Practice Activity PA4: Writing Exercise – Same Message Across Multiple Channels 15 Feb 6
Blog Post BP4: Who I Admire 10 Feb 6
L2 Mini Project Social Media Engagement Planning and Message Design – Retail Outreach 25 Feb 6
LESSON THREE:
Writing for PRW5: Feb 6, 8, 10

W6: Feb 13, 15, 17

W7: Feb 20, 22, 24 (Feb 20 is holiday)

 

Practice Activity PA5: Inverted Pyramid and the 5W’s 15 Feb 13
Blog Post BP5: It’s All About Love 10 Feb 13
Practice Activity PA6: Preliminary Research & Situation Analysis 15 Feb 22
Blog Post BP6: Pick of the Week 10 Feb 22
Practice Activity PA7: Customer Decision Making Process (Awareness thru Advocacy) 15 Feb 27
Blog Post BP7: Top 10 List 10 Feb 27
L3 Mini Project PR Writing Suite of Materials 25 Feb 27
LESSON FOUR:
Digital Media RelationsW8: Feb 27, Mar 1, 3

W9: Mar 6, 8, 10

Practice Activity PA8: Media Relations & Pitching 15 Mar 6
Blog Post BP8: My Playlist 10 Mar 6
Practice Activity PA9: Reputation and Incident Response 15 Mar 24
Blog Post BP9: My Review 10 Mar 24
L4 Mini Project Online Newsroom – Event Promotions 25 Mar 24
LESSON FIVE:
StrategyW10: Mar 20, 22, 24

W11: Mar 27, 29, 31

Practice Activity PA10: Organizational Message Profile Design 15 Mar 27
Blog Post BP10: FAQs 10 Mar 27
Practice Activity PA11: Target Audience and Audience Persona 15 Apr 3
Blog Post BP11: Defining … [insert key term/phrase related to your subject area] 10 Apr 3
L5 Mini Project Proposal and Presentation Exercise 25 Mar 31
LESSON SIX:
PR Campaign DesignW12: Apr 3, 5, 7; W13

Apr 10, 12, 14

W14: Apr 17, 19, 21

Final Practice Activity PA12: Feature Writing Exercise 15 Apr 10
Blog Post BP12: The Interview 10 Apr 10
Blog Post BP13: Trending Now 10 Apr 17
Final Blog Post BP14: My Final 383 Blog Post (“Sounding Off”) 10 Apr 24
Final Project Integrated Marketing Campaign Design – Nonprofit Awareness 40 Apr 28

DEAD WEEK:

Final Presentation Week

Dead Week:

Apr 24 and 26

Final Presentation Final presentation – integrated marketing campaign 60 Apr 28
ATTENDANCE & PARTICIPATION 40 graded sessions   (2 pts/session) Individual 80 Various
    Total Points 625  

About COMSTRAT 383

This course centered around multi-channel public relations writing is offered at The Edward R. Murrow College of Communication at Washington State University in Pullman, WA. This class site is for sections instructed by Rebecca L. Cooney, MSC.

Contact and Office Hours

Rebecca L. Cooney MSC
Clinical Assistant Professor
Office: GOERTZ 205
Office Hours: 12-1p M, T, TR, F
Phone: (509) 335-3911
Email: rebecca.cooney@wsu.edu

“I enjoyed learning about the blog strategies and how to implement campaigns. I learned a lot from this class and it will definitely help towards my future in PR.”- former 383 student

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