COMSTRAT 480 – Advertising Campaign Development is the capstone course for Advertising students as part of the Strategic Communications sequence at the The Edward R. Murrow College of Communication at Washington State University. The course is designed to bring together the skills and concepts undergraduate students have learned in advertising, marketing and communications courses in the Strategic Communications sequence.

The COMSTRAT 480 Syllabus has more information about course objectives and policies, a list of graded assignments, and WSU academic policies.


Instructor

Chris Cooney
Clinical Assistant Professor

Office: MURROW 207 
Office Hours: By appointment
Phone: (509) 335-5452
Email: chris.cooney@wsu.edu

Course Resources for Students

Course blog (CooneyClasses.com:  assignments, schedule, related materials)

Blackboard Learn: grades and dropboxes for assignments

myWSU: Roster and enrollment status, midterm grades, final grades


480 Learning Objectives

Knowledge & Skills

  • Marketing Situational Analysis
  • Develop an Integrated Marketing & Communications Plan
  • Market Research (Primary & Secondary)
  • Objectives, strategies and tactics for advertising
  • Test market an advertising plan
  • Campaign elements
  • Budgeting
  • Present your work professionally and confidently
  • Produce professional campaign documents and materials

Attitudes

  • Demonstrate knowledge and understanding of advertising and marketing theories and principles
  • Understanding of balancing priorities, politics and personalities of clients, personnel, creative partners and audiences
  • Collaboration and teamwork

Attributes

  • Creativity
  • Confidence
  • Reliability
  • Integrity
  • Collaboration

 

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