COMSTRAT 381 – Creative Media Strategies and Techniques is a writing course offered by The Edward R. Murrow College of Communication at Washington State University. The course is designed for undergraduate students who are poised to generate or improve expertise in writing for marketing and advertising on multiple media platforms including traditional media (print, broadcast, outdoor) and digital media (online advertising, blogs, web content, and social media). Think of this course as “writing for multiple mediums” using best practices and industry standards for advertising, promotional communications, storytelling, and campaigns. When you leave this class you will have a series of written and visual pieces worthy of your portfolio, as well as the confidence to tackle any task handed to you. It is my goal to aid in your success and growth as a marketing professional.