Clinical Assistant Professor

Director, Online MA Strategic Communication
Research Associate, NaPDI
Faculty Advisor, PRSSA

Office: CADD 205
Phone: (509) 335-3911

Rebecca L. Cooney, M.S. is a professional communicator with more than 22 years of strategic communication experience in conceptual design, implementation, monitoring and metrics of comprehensive integrated projects and campaigns for traditional media and digital platform initiatives. In addition to her ongoing activities in industry, she is a Clinical Assistant Professor of Strategic Communication with an emphasis in public relations and digital media and serves as the Director of the Online M.A. Strategic Communication program for The Edward R. Murrow College of Communication at Washington State University (WSU). She is a Research Associate with a collaborative natural product and drug interaction grant sponsored by the Natural Institutes of Health in partnerships with the pharmaceutical colleges at the University of Washington and WSU called NaPDI – Center for Natural Product-Drug Interaction Brand Materials. She also serves as faculty advisor for the Public Relations Student Society of America chapter at WSU overseeing a six-person student leadership team and membership base of more than 60 students.

Rebecca joined the Murrow faculty in 2012 and teaches a full load of undergraduate and graduate courses. She holds a BA in communications from California State University Sacramento and a MS degree in communications from Eastern Washington University. In 2014 she was awarded a fellowship through the Plank Center Educators Fellows program and was partnered with Harley Davidson Motor Company corporate communications division for a two-week immersion experience. In 2015 she was awarded a Scripps Howard and Association for Education in Journalism and Mass Communication (AEJMC) Visiting Professor in Social Media externship and was partnered with The Sacramento Bee for two weeks in the summer.

Rebecca teaches courses focused on integrated communications, writing for public relations, digital marketing campaigns, brand and consumer insights, employee communications and advertising. She regularly guest lectures, leads webinars and pursues research partnerships opportunities with peer research faculty in the areas of health communication and human behavior. She serves on the Academic Integrity Taskforce – Digital Team at WSU and is co-author of the five-year strategic plan for Murrow College. She serves on the Murrow leadership team for the Online MA Strategic Communication program and as a representative of clinical faculty interests.

Before WSU she spent more than 10 years in higher education administration in leadership roles for marketing and university relations, business development, website coordination and regional communication initiatives. She also worked in corporate as director of marketing for an international educational travel company and served as an adjunct professor at two universities. She started her career at a full service ad agency and continues to grow in the areas of strategic communications, integrated communications, public relations, brand and message platforms and digital communications.

Rebecca is married and lives in Pullman with her four children. She considers herself a lifelong learner and finds experiential learning opportunities to be the most beneficial and applicable to everything she does.

Clinical Assistant Professor

Faculty Advisor, PRSA Bateman Competition
Office: 207 MURR

Chris Cooney joined The Edward R. Murrow College of Communication as a Clinical Assistant Professor of Communication and the Director of Digital Initiatives. Cooney has more than 23 years of professional experience to the college, with a focus on strategic marketing, communication, advertising and cross-platform content creation. He is a proven leader, team builder, innovator and creative professional.

Cooney served as the Senior Director of Marketing and Communication at the University of Idaho from October 2008 to July 2014. He led a team of more than 50 professionals – producing award-winning integrated marketing campaigns and university-wide communication, public and media relations, marketing, publications and creative services. He also provided leadership for the university brand strategy and its integrated marketing and communication plan.

Cooney was the Director of Web Communications for UI from August 2006 – September 2008, during which he led a redesign of the institutional Web presence, established a unified content management system and secured permanent funding for 11 Web coordinator positions. Previously he served as a manager on the strategic communications team for Argonne National Laboratory where he led the redesign of the lab’s website and produced a quarterly multimedia publication for print and online. As a manager on Motorola’s Global Web team, Cooney led the interface design and usability for a corporate-wide redesign of the company’s Web presence. He has also been a producer, project manager and art director for a number of creative firms and publications.

Cooney’s work earned awards from the Council for the Advancement and Support of Education (CASE), the Higher Ed Marketing Report and the Idaho Advertising Federation. He is a teacher and presenter on a broad range of topics including communication, content strategy, media training, brand platform development and best practices, marketing, Web communication and design.

Cooney received an MBA from the University of Idaho and a B.B.A in Advertising and Promotion from Western Michigan University.

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